lifestyle data
Our planning services have now been further enhanced with access to Consodata Lifestyle Targeting data. This allows us to look beyond socio-demographic groupings, and target households according to specific lifestyle variables.
Datasets available at postal sector level include:
- Shopping: favourite food drinks, grocery shop, spend by category
- Drinks: spirits consumption by brand
- Washing & Cleaning:> household cleaning products, toilet tissue
- Health wear: glasses or contact lenses, hearing difficulties
- Charities: regular donors, cancer charities, Marie Curie
- Leisure & General: holiday preferences, newspaper readership, interests
- Financial Planning: credit cards, loans, saving plans, pension
- Home & Motoring: home improvements, car ownership
- TV & Telephone: supplier, cable & satellite
- Computing & Internet: PC ownership, internet usage